Nissan considers increasing US production with launch of Rogue Hybrid — CNBC
In the United States, Nissan Motor is considering increasing vehicle production with the launch of the 2027 Nissan Rogue crossover, including its hybrid version. Nissan Americas Chairperson Christian Meunier told CNBC that the company could move to three production shifts.
Nissan's plant in Smyrna, Tennessee, currently operates in two shifts and produces the Rogue alongside other Nissan and Infiniti crossovers. According to Meunier, introducing a third shift could be the next step, while the launch of the new Rogue and its hybrid modification could accelerate this decision. Expanding assembly plant operations could mean the creation of hundreds or thousands of jobs.
Hybrid production in the US
Production of the gasoline version of the 2027 Nissan Rogue at the Tennessee plant is planned to begin in spring. Production of the hybrid Rogue in the US is expected next year. Until then, Nissan plans to import such vehicles from Japan to bring the model to the US market faster and support sales.
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If the company can add third shifts at both of its US assembly plants, its annual production in the country could increase to approximately 1 million vehicles. In 2025, Nissan produced nearly 487,000 vehicles in the US. The company aims to produce 80% of the vehicles it sells on the US market in the country by 2030, but it currently has no plans to build a new plant.
e-Power series hybrid
Nissan officially unveiled the 2027 Rogue with e-Power technology for the US. It is a series hybrid: the internal combustion engine functions as a generator for electric motors, which directly drive the vehicle. The system has a smaller battery than extended-range electric vehicles and does not require connection to the power grid.
The Rogue is one of Nissan's key models in the US and competes in the compact crossover segment with the Toyota RAV4 and Honda CR-V. Meunier said the hybrid version should strengthen the brand's position as the popularity of hybrid vehicles grows. In the first half of the year, Nissan sales in the US rose by approximately 10%, while the overall automotive market declined by approximately 3%, according to Cox Automotive.
