Jerusalem Post columnist criticizes Noa Kirel’s music video over bloody scenes
In Israel, a Jerusalem Post columnist criticized singer Noa Kirel’s new music video for the song Love Song over scenes of violence and bloody imagery. In the columnist’s view, the video is not suitable for the artist’s young audience, which she has built over many years.
Bloody imagery in the music video
The author described shots in which Kirel is depicted with a bloodstained samurai sword, wearing a white tank top with red stains and with blood on her face. He called the video excessively violent and compared its aesthetics to Quentin Tarantino films, mentioning scenes of stabbing and blood.
The columnist believes that parental filters and other digital restrictions cannot fully protect children from such content. He also wrote that after three years of war mentioned in the column, additional bloody imagery in popular culture is not needed by child audiences.
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Creative freedom and a young audience
The author stressed that Kirel has not presented herself exclusively as a children’s performer and has the right to change her creative style. At the same time, according to him, for more than ten years the singer has deliberately built a large, profitable audience of school-age children, including one connected to Festigal.
The column also cites the position of music critic Dudi Patimer, who called parents’ outrage exaggerated. He noted that horror films are available online and that 25-year-old Kirel, as an independent creator, has the right to develop creatively. The columnist disagreed with this approach, believing that the performer should take into account the vulnerability of an underage audience or orient her work toward adult listeners.
