Kyochon F&B opens 19th restaurant in China — Korea Herald

Korean fried chicken chain Kyochon F&B has opened a new restaurant in Wuxi, Jiangsu Province, China. This brought the company’s number of outlets in the Chinese market to 19, Korea Herald reports.

Menu for the local market

The new outlet covers an area of 79 square meters. It offers Kyochon Chicken’s three main flavor lines: soy garlic, Red, and honey. The menu also includes items adapted for local visitors, including chicken pieces in Korean sweet-and-spicy sauce and chicken skewers.

According to the company, the outlet is intended for both Wuxi residents and tourists. The city is often visited together with Shanghai, to which it is connected by high-speed rail: the journey between the cities takes less than an hour.

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The brand’s history in the restaurant

The restaurant features a “history wall” introducing visitors to the brand’s origins and its approach to preparing chicken. The display tells the story of Kyochon’s development from an approximately 33-square-meter outlet opened in 1991 into a chain with more than 1,400 locations worldwide. It also shows the brand’s distinctive method of applying sauce to fried chicken by hand with a brush.

In addition to China, Kyochon operates international businesses in 15 countries, including the United States, Malaysia, Indonesia, Taiwan, and the United Arab Emirates.