CJ CheilJedang introduces Jari Korean spirits in the US — Korea Herald
South Korean company CJ CheilJedang is introducing three premium Korean spirits under the Jari brand to the US market, starting with launch events in New York, Korea Herald reports.
Presentation in New York
At Moono, a modern Korean restaurant in Manhattan, the company will present Jari Moonbaesool 24, Jari Gamuchi 24 and Jari Moonbaesool 41. The program includes Jari-based cocktails paired with modern Korean cuisine.
Participants are expected to include Gregory Yep, head of CJ CheilJedang's Lifestyle Food Division; Hoyoung Kim, chef at the Michelin-starred Korean restaurant Jua; and Hong Du, a Pine & Co. mixologist and Jari brand ambassador.
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Awards and partner distilleries
According to the company, all three drinks received awards this year at the International Wine & Spirit Competition and the International Spirits Challenge. At the IWSC, Jari Moonbaesool 24 scored 94 points, while Moonbaesool 41 scored 91 points.
On September 23, CJ CheilJedang will hold the K-Spirits X Jari Partners Day event at Gui Steakhouse in Manhattan. During the event, four Korean partner distilleries will be presented to New York's restaurant industry and government representatives. The producers have been working with CJ CheilJedang since April as part of the government-backed Global Next K-Food Project, which selected 145 companies this year to support their entry into overseas markets.
The company plans to develop the brand through fine-dining Korean restaurants and bars in New York, working with Korean distilleries to increase international awareness of traditional Korean alcoholic beverages.
