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EU probes nine gaming companies over virtual currencies — Dawn

UA.NEWS 30 September 2026 16:17
EU probes nine gaming companies over virtual currencies — Dawn

In Belgium, European consumer protection authorities are investigating nine gaming companies, including France’s Ubisoft, over concerns that their in-game virtual currencies may violate users’ rights. The investigation is coordinated by the Consumer Protection Cooperation Network, which brings together competent authorities from 27 EU countries, Dawn reports.

Last year, the network began talks with the companies, but the European Commission said this approach had not produced satisfactory results. Authorities must now determine whether EU consumer protection law has been breached.

Companies and games under review

The companies under review also include Minecraft developer Mojang, US-based Riot Games, and Supercell, which publishes Clash of Clans. European consumer protection authorities selected Candy Crush Saga, Minecraft and Clash of Clans for further examination.

More current news is available on the UA.News Telegram channel Telegram.

Rules for in-game purchases

Under EU recommendations on virtual currencies in video games, they must state the real price of in-game items and currencies that need to be purchased. Users must also be provided with clear information before making a purchase, and companies must not encourage players to make unwanted transactions.

Players must also be informed about the possibility of withdrawing from a contract within 14 days, including when unused virtual currency is involved. European Commissioner for Consumer Protection Michael McGrath said the industry must prevent harmful or unfair practices, especially in relation to children.

Earlier this month, the EU also announced rules under which companies must make video games and social platforms safe before minors begin using them. The forthcoming Digital Fairness Act is expected to also cover the video game sector.

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