Pakistan’s President Zardari calls for ethical use of AI in tourism — Dawn

Pakistan’s President Asif Ali Zardari, in a message for World Tourism Day 2026, called for aligning the use of advanced technologies with the ethical principles of tourism industry development. He stressed that such an approach should help support local economies.

Technology and responsibility

As Dawn reports, Zardari said that digital technologies and artificial intelligence are changing how people plan trips, search for destinations and engage with other cultures. According to him, these changes must remain responsible, inclusive and beneficial to people and local communities.

The president stated that the tourism sector must embrace innovation while preserving the principles of hospitality, respect and responsibility. He also invited international visitors to explore Pakistan’s diverse landscapes.

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Potential of the tourism industry

Zardari named the northern mountains, the ancient civilizations of the Indus Valley, Islamic and Gandharan heritage, cities, deserts and coastal areas among the country’s tourist attractions. He also noted the hospitality of Pakistan’s residents.

In the president’s view, tourism can create sources of income, support local businesses and open opportunities for young people and women. At the same time, he stressed the need to preserve the natural environment, cultural heritage and traditions for future generations.