Sales of the Chinese-made AUDI E5 and E7X electric cars have begun in Europe
Auto China, an independent company, imports, certifies, and sells the AUDI E5 Sportback and E7X electric vehicles in Europe—models that Audi developed exclusively for the Chinese market. The first such vehicles are already on the roads in Germany, InsideEVs reports, citing Automobilwoche.
Audi has created a separate AUDI brand for China and is developing these models in collaboration with its Chinese partner, SAIC. The E5 Sportback and the E7X SUV are built on a dedicated Advanced Digitized Platform with 800- and 900-volt architectures. The company initially had no plans to officially sell these electric vehicles on the European market.
According to the publication, the top-of-the-line E5 features two electric motors with a combined output of 776 k. s. and a 100 kWh battery. It costs approximately 28,000 euros less than the Audi S6 Sportback e-tron, despite shipping and homologation costs. The European S6 Sportback e-tron also has a 100 kWh battery, but its power output is 543 k.s.
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The price of the Chinese AUDI E7X in Europe starts at approximately 86,800 euros, including delivery, registration, and VAT. For comparison, the Audi SQ6 e-tron in Germany starts at 93,800 euros. The importer includes a charging adapter with the vehicles and offers a two-year warranty through an independent network of repair shops.
At the same time, owners may face difficulties when it comes to repairs and the supply of replacement parts. InsideEVs notes that driver-assistance systems calibrated for Chinese roads may not perform as expected in other countries. The E5 Sportback, in particular, is equipped with an ADAS system featuring lidar and 11 cameras. An Audi spokesperson told Automobilwoche that Audi models are deeply integrated into China’s digital ecosystem.
The publication also recalls that in 2023, Volkswagen filed a lawsuit against a dealer who had imported approximately 20 Chinese-made Volkswagen ID.6s. Sales of these vehicles were halted, and the cars that had already been imported were eventually destroyed. Ansgar Klein, president of the Federal Association of Independent Car Dealers in Germany, cautioned that importing cars from China poses real legal risks even when lawyers issue favorable opinions.