The much-criticized Ferrari Luce sold out in two months
Ferrari has met its 2026 sales target for its first production electric vehicle, the Luce, ahead of schedule. In just two months, the manufacturer sold the entire planned batch of about 500 cars, despite criticism of the design and a starting price of 550,000 euros.
The electric car made its debut in Rome on May 25. Following the presentation, its design drew mixed reactions: Ferrari’s stock lost about 6% over the course of several days, and the company’s former president, Luca di Montezemolo, even stated that the manufacturer should have “at least removed the prancing horse” from the model.
Despite this, buyer interest turned out to be significantly higher than expected. The company completely sold out its 2026 Luce quota even before deliveries begin, which are scheduled for October.
Ferrari has not yet disclosed official sales figures, promising to provide more detailed information during the presentation of its first-half financial results.
According to one of the company’s executives, the car’s unusual appearance is dictated by aerodynamic requirements and takes time for buyers to appreciate.
The highest demand for the new model has been recorded in China. Back in May, Ferrari CEO Benedetto Vigna reported that the model is being actively ordered by both the brand’s loyal customers and new buyers, and that the order book is already nearly full through the end of 2027.
The Ferrari Luce is a four-door, five-seat electric vehicle designed by former Apple designers Jony Ive and Marc Newson at the LoveFrom studio. The model is equipped with four electric motors with a combined power output of over 1,000 horsepower, a 122 kWh battery, and is capable of traveling over 530 km on a single charge. The car accelerates to 100 km/h in 2.5 seconds.
Ferrari emphasizes that it has no plans for mass production of the Luce. The limited production run is in line with the brand’s strategy, which prioritizes exclusivity over high sales volumes.
This was reported by the Financial Times.
As a reminder, Italian supercar manufacturer Lamborghini reported a decline in operating profit of more than 8% for the first half of the year.
Tesla ended the second quarter with record vehicle deliveries. The company delivered more than 480,000 electric cars to customers, significantly exceeding analysts’ forecasts and posting its best result for this period in its entire history.
