John Ternus opens Apple presentation for the first time as CEO
Apple’s new CEO John Ternus opened the company’s product presentation for the first time after replacing Tim Cook in the role. At the event on Wednesday, he said he believed the audience would like what it was about to see.
First launch under Ternus
As The Verge reports, this is Apple’s first product launch since Ternus was appointed CEO. The publication notes that, for the first time in more than a decade, the company is holding a presentation with a new CEO at the helm.
Ternus has worked at Apple for more than two decades. His career at the company has spanned the leadership periods of Steve Jobs and Tim Cook. His appointment came amid changes to Apple’s executive team following the gradual departure of a number of longtime top managers.
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Tim Cook’s future role
Tim Cook will continue to serve as executive chairman of Apple’s board of directors. Ternus took over the company at a time when it is seeking to prove its competitiveness in artificial intelligence.
Among Apple’s challenges, The Verge cites a shortage of random-access memory and an increasingly complex geopolitical situation. The publication believes that Ternus’s first public remarks offer a glimpse of how he will present the company after the replacement of its longtime leader.
