Mister Donut opens its first outlet in Shanghai in seven years — The Japan Times

Japanese doughnut chain Mister Donut has returned to the Chinese market, opening its first outlet in Shanghai after leaving mainland China in 2019. The store opened in a city shopping mall and operates in a takeaway format.

Franchise operation

Japanese company Duskin opened the new outlet on Monday. The store is managed by a local company under a franchise agreement, while Duskin provides the necessary know-how.

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A company public relations representative explained the decision to return to the Chinese market by expectations of strong demand, as well as the market’s and business conditions’ readiness, The Japan Times reports.

Assortment for Shanghai

In addition to its standard assortment, the Shanghai outlet offers exclusive items. These include banana-flavored doughnuts, which are popular among local customers. A queue formed outside the store on its opening day: one customer said she waited about an hour and bought strawberry doughnuts, which she planned to eat with her child.