A horror movie based on the "dead internet" theory will be made in the U.S.
A psychological horror film titled *Touch the Grass* is in production in the U.S., with a plot based on the so-called “dead internet theory.” This theory posits that a significant portion of online content is created not by humans, but by bots and artificial intelligence.
The film is being produced by Promise, a company that specializes in using AI to create content. The company’s investors include Google and American producer Peter Chernin.
Dave Clark, who also serves as Promise’s creative director, will direct “Touch the Grass.” The project will be produced by Chris White, who worked on the film “Backrooms: Behind the Scenes,” and Bloody Disgusting founder Brad Miska.
The upcoming film is based on an original idea by Clark, rather than an existing book, game, or other work. The writers built the plot around the “dead internet theory,” which emerged several years ago.
According to this theory, a significant portion of the modern internet consists of automatically generated content, bots, and fake online personas, while the activity of real people online is gradually being replaced by that of artificial intelligence. Previously, this idea was little known, but with the spread of generative AI, it has begun to attract more attention.
The main character of *Touch the Grass* is a young woman who works at a mysterious tech company and creates personas using artificial intelligence.
One day, she discovers a hidden world that exists beneath the familiar internet, known as “The Feed.” There, she learns that people’s digital copies are created based on their deepest desires.
Artificial intelligence will be used not only in the plot but also directly during the film’s production. “Touch the Grass” will be created using a hybrid model that combines live-action filming with actors, practical and traditional visual effects, as well as generative AI.
According to director Dave Clark, the story is rooted in the fear that, due to the development of digital technologies, it is becoming increasingly difficult for people to determine what is real on the internet.
“The film explores the fear that we can no longer trust what is real. Every day, we leave digital traces of ourselves through search queries, conversations, and online behavior. This story asks: what will happen when these fragments transform into something much more powerful and dangerous?” said Clark.
Source: Deadline
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