All’N develops K-pop with violin and his own label
In Seoul, South Korea, Korean-American K-pop solo artist All’N spoke about his independent career, in which he combines music with the violin and work at his own company, SKS Entertainment. The artist debuted in April with the single “We Up” and invests his own time, resources and money in the project.
As Korea Herald reports, All’N describes himself as a K-pop solo artist for whom the violin is the foundation of his creative identity. He played the instrument at a competitive level from the age of nine and later mastered guitar, vocals and dance.
A path through China and startups
Before his solo debut, the musician studied music business at New York University on a full scholarship. After receiving an offer from a representative of a Chinese entertainment company, he left his studies and moved to Beijing. Instead of pursuing a path to joining a group, All’N began training as an idol.
After moving to another agency, he took part in the Chinese survival show “Youth With You.” The performer rose from the lower positions in the previous ranking to the highest A class, but was removed from the program after old controversial posts resurfaced online.
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Later, All’N worked as a violin-playing DJ and made his festival debut in Wuhan shortly before the start of the COVID-19 pandemic. After that, he worked at a startup for four years, where he gained experience in fundraising, marketing, public relations and product development. According to the performer, this helped him return to his childhood dream of creating an entertainment company.
Next release
In August, All’N released his second single, “Dream Higher,” in which the violin plays a less prominent role than in his debut track. His next release, “Ding,” is scheduled for October 2. The artist said the track will combine violin with aggressive synthesizers and dubstep elements.
All’N aims to experiment with the violin in genres where listeners would not usually expect to hear it. He acknowledged that he can independently finance only a limited number of releases, so the project needs to become sustainable. In the future, the performer wants to tour, bring violin-based K-pop to stadium stages and develop other artists at SKS Entertainment.
