Genesis BBQ Group plans global expansion with AI — Korea Herald
South Korean fried chicken restaurant chain Genesis BBQ Group plans to use artificial intelligence, data and robotics to streamline restaurant operations and maintain consistent product quality during global expansion.
The company unveiled three development strategies at a ceremony marking its 31st anniversary, held Tuesday at the Chicken University facility in Icheon, Gyeonggi Province. This was reported by The Korea Herald.
Data integration and robotics
Under its AX Transformation strategy, the group plans to integrate data from restaurant management, customer service, logistics and quality control. The company estimates that this will improve operational efficiency and decision-making.
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Genesis BBQ Group also intends to introduce food technology and robotics across all operational processes. The company expects this to reduce the operational burden on franchisees, allowing them to focus more on food quality and customer service. Separately, the group plans to develop a system to ensure consistent standards at its overseas outlets.
Adapting to local markets
The Globalization 2.0 strategy provides for expanding the overseas network and creating business models for individual markets. The company said it will retain core operating standards while adapting menus, supply systems and restaurant formats to local food traditions and consumer preferences.
The third direction, Sustainable Platform, is aimed at combining food technology, AI, robotics and green technologies to create more sustainable food service models. The company plans to gradually introduce smart outlets, automated food preparation systems and environmentally friendly kitchens. Genesis BBQ Group Chairman Yoon Hong-geun said it is important for a global business to preserve taste and quality in every country while creating models tailored to specific markets.
