Leo Beauty in Warsaw hosted INSTYTUTUM Day: a new approach to beauty through the concept of longevity
The Swiss brand INSTYTUTUM held an event in Warsaw at the Leo Beauty Club and Leo Beauty Clinic. The event was part of the brand’s global transformation; after 11 years in the high-performance skincare segment, it is repositioning itself as a longevity brand.
During INSTYTUTUM Day, guests had the opportunity to learn about the brand’s new philosophy, which goes beyond classic skincare and is based on managing biological age. A lecture was held at Leo Beauty Club dedicated to a shift in the approach to beauty—from correcting external signs to a systematic focus on health and quality of life.
Throughout the day at Leo Beauty Clinic, individual treatments were conducted according to the brand’s protocol—the “hydration + radiance” format—which allows clients to gradually familiarize themselves with INSTYTUTUM’s key products and evaluate their effects within a professional skincare setting.
The brand’s updated strategy is based on the concept that the skin is an indicator of the body’s overall condition, not merely a separate object of care. That is why INSTYTUTUM is shifting from an anti-aging approach to a model that involves long-term management of biological age.
“Our mission is to simplify and accelerate the path to long-lasting beauty without compromise. We are creating a system that addresses both the causes and effects of aging,” notes brand founder Natalia Bobok.
The first stage of this transformation was the launch of the updated Result-Driven Skincare from Longevity Scientists line, designed to reduce the skin’s biological age. The formulas are based on INSIDE & OUT technology, which works at the cellular, tissue, and surface levels.
Hosting INSTYTUTUM Day at Leo Beauty was a logical extension of the brand’s strategy and reinforces the space’s positioning as a place where aesthetics, expertise, and modern approaches to skincare converge.
You can get professional advice and find the perfect skincare routine by visiting the specialists at:
Warsaw
Leo Beauty Club
58 Ogrodowa St. and 4 Stavy St., Building 2
Book online:
https://www.instagram.com/leobeautyclub.warsaw/
Leo Beauty Clinic
4 B Stavy St.
Online booking:
https://www.instagram.com/leobeautyclinic/
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