Apple raises Apple TV subscription price to $14.99 per month — The Verge
Apple has increased the price of a subscription to its Apple TV streaming service for new and existing users from $12.99 to $14.99 per month. The annual subscription rose from $99 to $119.
New Apple TV rates
The changes took effect immediately, and existing subscribers are expected to be notified of the new price before their next charge. The Verge reports, citing Deadline and Variety.
This is the fourth Apple TV price increase in four years. The previous increase in the service's subscription price occurred almost exactly one year ago.
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Changes for Apple One
The company also increased the price of the individual Apple One plan, which includes Apple TV and other Apple subscription services. Its monthly cost rose from $19.95 to $21.95.
Apple has recently been expanding sports broadcasts on the platform: in addition to series and original films, the service shows Formula 1, MLB and Major League Soccer competitions. A few weeks before the rate changes, Apple introduced the fourth season of the Ted Lasso series.
