Meta unveils Muse AI agent for small businesses — CNBC

In the United States, Meta has unveiled Muse for Small Business, a version of its AI agent for small enterprises. The service can connect to Asana, Zoom, Intuit, Box, Canva and Salesforce's Slack, as well as Meta advertising accounts and professional profiles on Instagram and Facebook, CNBC Top News reports.

Integration with work services

Meta positions Muse for Small Business as a tool for completing business tasks in services already familiar to entrepreneurs. According to the company, the agent can help manage a business or find new customers.

Meta did not disclose the price of the new product. At the same time, the company's announcement mentions the existing Muse app, which is free with usage limits and available by subscription after those limits are reached.

Expansion of Meta's AI direction

The launch of the product for small businesses followed Meta's announcement of plans to create a new enterprise platform. The direction is to be led by MongoDB CEO C.J. Desai. The platform is planned to include the Muse agent, a business agent and a tool for writing code.

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At the Meta Connect conference, Meta CEO Mark Zuckerberg called Muse a central element of the company's AI strategy. Meta traditionally receives most of its revenue from digital advertising, but seeks to develop business opportunities in artificial intelligence.

Small business audience

Meta notes that Facebook has 200 million small businesses. The company said it created Muse for Small Business for businesses that lack time to complete work tasks.

Meta unveiled the personal Muse AI agent on September 8. According to CNBC, the app topped the Apple App Store ranking, overtaking ChatGPT. Evercore analyst Mark Mahaney expects Muse could gain 100 million users within six to twelve months.