Samsung showcases glasses-free 3D displays at Gamescom 2026 — Korea Herald
Samsung Electronics demonstrated Spatial Signage technology at Gamescom 2026 in Cologne — 3D displays that do not require special glasses for viewing. At the company’s booth, visitors were offered interactive entertainment created together with esports team T1 and Pearl Abyss, the developer of the game Crimson Desert, Korea Herald reports.
Spatial Signage creates a depth effect for two-dimensional content. Samsung installed four such screens at its booth: they were used for photography, visitor navigation and digital cosplay. According to the company, the installations were intended to demonstrate how gaming content can engage visitors not only in viewing but also in interaction.
Photos with T1 players
Three displays were placed in the T1 photo zone. Two of them were used to create pictures, while another was used for navigation. Visitors could choose one of the team’s players, including Lee Sang-hyeok, known as Faker, and then stand in front of the camera in a designated position.
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The system added the selected esports player next to the visitor in a signature pose and displayed their image with a 3D effect. The completed personalized Photo Sign Card with the player’s digital autograph could be downloaded to a smartphone via a QR code.
Crimson Desert digital cosplay
In a separate Crimson Desert zone designed as a tavern from the game, another interactive system recognized the visitor’s movements and body shape in real time. It digitally added the armor and clothing of a Crimson Desert character, and the result was displayed in 3D on a Spatial Signage screen.
Samsung positions the technology as a business solution that can be used not only at gaming exhibitions, but also in stores, pop-up spaces, shopping malls, department stores and flagship locations. The display is 52 millimeters deep, which, according to the company, makes it possible to install it without the bulky structures often required for conventional 3D signage and holographic equipment.
