Microfeminism: how everyday actions challenge gender stereotypes
In Singapore, Channel NewsAsia explained the concept of microfeminism — small but conscious everyday actions that challenge familiar gender stereotypes. The term began spreading on social media around 2024, although ways of countering sexist expectations existed much earlier.
Examples of everyday actions
The author includes using the feminine gender by default when referring to female doctors, female CEOs and other female officials among manifestations of microfeminism. Other examples include asking a school to call a child's father about emergency pickup, asking men what they cook for their families, and involving sons and daughters equally in household chores.
The practice can also concern workplace correspondence. The article suggests removing overly apologetic or softening wording from emails, including apologies for reaching out or doubts about being right. Such actions can draw attention to entrenched ideas about women's behavior in professional settings.
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Connection with feminism
American clinical psychologist Jo-Ann Finkelstein, author of the book Sexism & Sensibility: Raising Empowered, Resilient Girls In The Modern World, describes feminism as a broad social and political movement for the fundamental equality of people regardless of gender. By her definition, microfeminism consists of small but intentional actions and interactions based on these principles that can collectively contribute to social change.
The article also notes that reconsidering gender expectations can benefit men. Examples include normalizing parental leave, recognizing men's right to express emotions and use sunscreen, as well as allowing boys to play with dolls or toy kitchen sets.