Jaguar has named actress Florence Pugh as its first brand ambassador — Motor1

In New York, USA, portrait photographer Annie Leibovitz shot a Jaguar photo series featuring actress Florence Pugh and the Type 01 electric car. The company has also named Pugh its first-ever brand ambassador, according to Motor1.

Photo series featuring the Type 01

Leibovitz shot the series at Storied NYC, where her studio was previously located. According to the photographer, she was drawn to the combination of two contrasting elements: the actress’s warmth and humanity, and the car’s sculptural, precise, and expressive form.

Peu stated that she is drawn to people and brands that aren’t afraid to be authentic, so the partnership with Jaguar feels natural to her. Jaguar’s Director of Marketing and Communications, Carly Gardaker, noted that the images convey the brand’s fearless creative vision.

Read more breaking news on the UA.News Telegram channel.

Orders in 2027

The photo campaign was released a month after the Type 01’s world premiere in New York. Jaguar calls the model the most technologically advanced and powerful car in its history.

According to Jaguar, the Type 01 is designed, developed, and manufactured in the United Kingdom. The company expects to begin accepting orders in February 2027. The estimated starting price for the electric vehicle in the U.S. will be $130,500.